The 12 best AI marketing tools in 2025

Artificial intelligence (AI) is revolutionizing the way we work, and AI marketing tools are at the forefront of reshaping the industry’s future. These tools offer a wide range of capabilities, from analytics and reporting to brainstorming, drafting email copy, customer care, creating personalized offers, and content generation. Companies are investing in these tools to enhance their efforts and achieve better results.

However, to fully benefit from AI marketing tools, selecting the right one is crucial—a challenge many businesses face. To help you navigate this, we’ve compiled a list of the 12 best AI marketing tools to boost your workflow, make informed decisions, and thrive in a competitive market. Let’s dive into the details!

Top AI Marketing Tools for 2025

Below, explore the best AI marketing tools you should consider in 2025:

Jasper AI (For Copywriting)

Jasper AI is a fantastic tool for accelerating your writing process. It offers a variety of fonts and creative copywriting options, accommodating different tones and styles across 80 languages. Jasper is invaluable for creating company campaign ads, blog posts, outlines, emails, and landing pages, all tailored to your company’s vision and brand.

Albert.ai (For Digital Marketing)

Albert.ai transforms digital marketing by personalizing and optimizing content ads across platforms like Facebook, Twitter, Bing, and Google Ads. Known as a “digital ally,” it employs “data-powered creativity” to free humans from mundane tasks, allowing AI to handle keyword searching, ad spend optimization, audience engagement, and reporting.

ChatGPT (For Research And Writing)

ChatGPT is an incredible marketing tool for brainstorming, content formatting, and creating personalized marketing messages. It excels in market research by learning your preferences and delivering more accurate results. You can also build custom chatbots using GPTs, providing unique data and instructions for personalized outputs.

Zapier (For Automation)

Zapier integrates thousands of apps, including AI tools, making it a top choice for automation. It saves time, increases efficiency, reduces repetitive tasks, and cuts costs. With tools for interface building, chatbot creation, and database management, Zapier supports landing page creation, lead management, and more, powered by built-in AI.

Grammarly (For Editing)

Grammarly is a powerful generative AI tool that identifies errors in spelling, punctuation, grammar, and writing style across apps like email, Microsoft Word, and Google Docs. It suggests content improvements based on your style guide and offers a premium plan for advanced features.

Canva (For Images And Videos)

Canva is indispensable for generating custom images and videos for social media, blogs, and LinkedIn posts. While some content requires purchase, Canva offers millions of templates. Customize images and videos with styles, colors, fonts, and layouts to align with your brand and product features.

Writer (For Copywriting)

Writer is a powerful text editor that enhances marketing efforts with advanced copywriting solutions like autocorrect, autocomplete, grammar checks, and clarity enhancements. It maintains brand voice consistency by using a database of approved terminology. Writer is available for free, with a basic plan for additional features.

Surfer SEO (Content Optimization Tool)

Surfer SEO is essential for improving web page rankings. It optimizes content by evaluating keywords, length, readability, and headings. Surfer SEO highlights top-ranking words and generates content outlines. It integrates with tools like Jasper or can be used for quick content analysis.

Runway (AI Video Generators)

Runway is an AI video generation app that creates unique, customized videos without templates, offering a personalized experience. It converts text to video, removes backgrounds, and generates subtitles, making it ideal for personalized marketing collateral or YouTube tutorials.

Influencity (Influencer Marketing)

Influencity is your go-to app for brand promotion through social media influencers. Target younger audiences with influencer collaborations in niches like beauty, gaming, tech, or DIY. The AI helps find suitable creators and monitors campaign effectiveness.

Reply.io (For Email Marketing)

Reply.io is a “sales engagement platform” that automates repetitive email responses, enhancing sales team efficiency. It offers multi-channel campaigns via email, phone, SMS, and LinkedIn, analyzing campaign effectiveness and integrating with CRM systems.

Hemingway Editor (For Content Editing)

Hemingway Editor simplifies content editing by highlighting complex sentences and suggesting improvements for readability. It provides a readability score and grade level, aiming for a Grade 9 or lower to reach a broader audience. The free version is available, with additional features in the paid version.

Conclusion

The best AI marketing tools for 2025, such as Jasper, Writer, and Hemingway Editor, provide excellent solutions for copywriting and content editing. For email marketing, Reply.io is a time-saver. Use Canva and Runway for AI- generated images and videos. Surfer SEO optimizes content, while Zapier offers automation and custom chatbot building. Other notable tools include Grammarly, Influencity, and Albert.ai. Choose the right tools to elevate your marketing efforts and stay ahead in the industry.